Lory MacDonald Productions is taking Artfest online
Artfest is going online, and it’s going national.
Lory MacDonald has produced the art show series in Ontario for years, introducing artists, artisans and crafters to buyers who appreciate high-quality handmade creations. Show cancellations during the pandemic have left both sides of the market—artists and buyers—frustrated.
“I’ve been trying to wait it out, but I keep hearing from people who miss the shows and miss the opportunity to connect,” MacDonald said. “Artists need to sell their work, and people need art. I saw the need for a Canadian website to promote Canadian creators.”
From her quiet corner of rural Ontario, MacDonald created the Artfest Shop to take her juried shows online.
“My vision is to keep the artists connected to the art lovers and bring the best of Canadian handmade art and craft to people’s homes through your computer screen, tablet or phone,” MacDonald said.
She realizes she’s going up against giants like Etsy, but she feels the big operators don’t set artists up for success. She and her small team are prepared to help artists take full advantage of their online marketing through Artfest Shop.
“Not every artist is ready to produce the high-quality photos and enticing descriptions of their work,” she said. “We work with artists, one at a time, to give them the best possible presentation.”
The goal isn’t to knock the big boys off their perch. “I’m an artist and a show producer, not a tech mogul,” MacDonald said. “But I’m dedicated to a vision that sees these outstanding Canadian artists find the people who want and appreciate their creativity. I’m dedicated to providing a high-quality site where buyers and sellers can connect for their mutual benefit.”
You can visit ArtfestShop at https://shop.artfestontario.com