What does it feel like to face your biggest fear?
That’s the powerful question the Windsor Cancer Centre Foundation posed to our community; and the response was nothing short of extraordinary. The Windsor Cancer Centre Foundation’s 2nd annual Show Us Your Brave campaign challenged individuals to confront their fears not just for themselves, but for cancer patients in our community who must face their diagnosis with courage every day.
Bravery came in many forms.
Some participants pledged to sing in front of a crowd after reaching their fundraising goals. Others stepped out of their comfort zones by trying new fitness classes, with proceeds supporting the campaign. And on Brave Day June 21st, 100 courageous individuals stepped over the edge of the CIBC building, rappelling 170 feet from the roof in downtown Windsor.
“This campaign is a testament to the strength and compassion of our hometown,” said Houida Kassem, Executive Director of the Windsor Cancer Centre Foundation.
“We are a community of action, courage, and connection. And courage, we’ve learned, is contagious. It inspires others to act, to give, and to bravely stand together in support of our cancer community.”
The campaign’s impact didn’t stop there. Inspired by the community’s courage, local philanthropist John Viecelli made a generous contribution, bringing the campaign’s total to an astounding $500,000!
“I came to this country many years ago with nothing but a suitcase and a dream,” said Viecelli.
“This community gave me everything; opportunity, hope, and a future. Now, I’m proud to give back and bring hope, support, and healing to cancer patients who need it most. To the doctors, the nurses, and especially the families and the patients — this donation is for you.”
All funds raised through “Show Us Your Brave” stay local, supporting world-class cancer care close to home. The Windsor Cancer Centre Foundation’s Show Us Your Brave campaign will return in Spring 2026, encouraging members of our community to step outside their comfort zone and support local cancer care.